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PERSONAL MARKETING SKILLS (19 modules) Back to competency menu

Business development is an art and a science. Some people are natural business developers because they start and cultivate relationships easily and regularly. Others need motivation, prodding and guidance. The modules in this workshop will help you develop specific business development action steps that you can implement within your comfort level and time constraints.

Getting Marketing Smart by...
  1. Focusing On Your Goals
  2. Knowing That Marketing is Like Farming
  3. Giving Away What You Want
  4. Letting Go Of What's Working
  5. Knowing That None Of Us is As Strong As All Of Us
  6. Listening First Then Helping
  7. Knowing That Role Portrayal Leads To Role Realization
  8. Rising To the Occasion
  9. Turning Barriers Into Magical Pictures
  10. Finding Referral Sources
  11. Targeting Suspects
  12. Developing Prospects
  13. Getting More Business From Current Clients
  14. Being Determined To Succeed
  15. Helping Your Big Break Happen
  16. Identifying Your Best Tactic
  17. Separating Yourself From the Herd
  18. Overcoming Call Reluctance
  19. Being an Evangelist For Yourself


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