Lombardi told his players during their exhausting practices; “If you quit now during these workouts you’ll quit in the middle of the season, during a game. Once you learn to quit it becomes a habit. We don’t want anyone here who’ll quit.” And he focused and succeeded famously on ‘blocking and tackling’ i.e. nothing very [...]
I was meeting with a client today who was uncharacteristically very busy. Usually he has 1 or 2 pressing issues at any time. Today he reported five important, urgent and labour intensive projects that would occupy him over the next three weeks, all with deadlines. He’s a business development coaching client so my perspective on [...]
In my business development coaching there are a couple of themes I go back to repeatedly. The three most important are related to ‘effort’ management. They are a] persistence, b] continually start and cultivate relationships and c] you’re actually a marketer of whatever service you offer [e.g. lawyers are marketers of legal services]. All this [...]
You’ve probably heard of Data Mining which usually applies to using computers to go through masses of data to look for information or patterns that can be useful information or news. It’s likely you have lots of data that you can mine as well in your files that might be information you can use, subjects [...]
For marketing communications, whether by email, letter, twitter, newsletter or blog, the tone should be one that rewards people for knowing you rather than a tone of building your brand name. When your tone is rewarding you enhance the perception of your character. It’s usually easier for prospects to distinguish between good and bad character [...]
Politics seems to be pretty polarized these days. Left and right. Either there aren’t too many people in the middle or they’re the group with other things to focus on. The trouble with left and right seems to be that people can only see it from their own direction and there’s suffering in finding out [...]
Experienced lawyers have told me repeatedly that law schools miss two very important subjects: marketing yourself and how to get off to a good start in the first year of law firm employment. Law firms are very concerned with integrating newly minted lawyers into the organization. But do those new lawyers know what they need [...]
